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Planning Your First Headline Show

Profile portrait of Malik Johnson wearing a cap

Malik Johnson

5 min read

Performer working a DJ mixer under stage lights

Your first headline show is a statement. It tells promoters, press and fans that you can fill a room. Here is how we help artists plan one that sells out instead of stretching thin.

Pick a room you can fill

A packed 200-capacity venue feels bigger than a half-empty 500. Look at your local listener data and choose a room you can sell out with a little push.

Build the night

Choose openers who bring their own fans, keep the changeovers tight and plan a moment in your set that people will film and share.

Afterwards, collect emails at the merch table. The audience you meet in person is the one that comes back.

Profile portrait of Malik Johnson wearing a cap

Written by

Malik Johnson

Label Director

Malik runs releases and artist development, turning finished records into long-term careers.

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