Streaming rewards consistency, but fans reward intention. Our release plans balance both: a steady rhythm of music and moments that feel like events rather than content.

Twelve weeks out

Masters are final, artwork is locked and distribution is scheduled. This is when we pitch editorial playlists and line up press, because both need lead time to say yes.

Six weeks out

The first single lands with a pre-save campaign. We pair it with a live session video so new listeners see the band, not just hear the song.

Release week and after

Release day is a celebration, not a finish line. We plan a release show, two weeks of short-form clips and a follow-up single within ninety days to keep the record alive.

The best strategy is the one your band can sustain. Start smaller than you think and build from real listener data.